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Muckle supports iamproperty with acquisition of Information Works

9th Feb 2024 | Corporate Finance
Two young men stand in a modern office, smiling. They both wear smart shirts.

We’re delighted to have advised our client, Gosforth-headquartered iamproperty, a known leader in property technology and pioneers of the Modern Method of Auction and the UK’s first end-to-end onboarding and conveyancing platform, with its acquisition of Information Works in a trade deal* for an undisclosed sum.    

The deal is a key milestone in iamproperty’s ecosystem roadmap, adding a comprehensive data and prospecting platform into its solutions portfolio. The ecosystem will enable Estate Agents to manage their whole day, with everything under one roof, one central login and one partner relationship. 

Modernising the property industry

The acquisition also supports iamproperty’s continued mission to modernise the property industry and develop solutions and services for Estate Agents that have speed and security at their heart, helping agents to grow their business and delight their clients.  

Established in 2008, Information Works is a data and prospecting solution, offering a comprehensive Digital Marketing Services platform combining creative mailing concepts and highly targeted consumer data, as well as access to fully editable on-demand print products. With a specific specialism in property and clients including both sales and lettings agencies, the businesses have a number of mutual customers. 

Information Works’ Managing Director, Nigel Ross, will exit the business following a handover period, leaving a well-established leadership and operational team at the helm, as they join iamproperty. 

Key milestone 

The acquisition is iamproperty’s third within two years, having previously acquired cloud-based property software business VTUK as well as SDL Auctions’ portfolio of Estate Agency Partners who used the Modern Method of Auction service in 2022. This latest acquisition is the first to be made since iamproperty welcomed Perwyn as its new private equity partner last October. 

Ben Ridgway, Co-Founder of iamproperty, said: “Our solutions save Estate Agents time, support them to drive efficiencies and revenues in their business, and ultimately make their lives easier. Information Works aligns with our portfolio and this acquisition is a key step as part of delivering on our ecosystem vision, creating strong opportunities for innovation and development for both businesses. Synergies are not only in our mission and innovation agendas, but our culture, vision and commitment to service excellence and experience.   

“We’re pleased to welcome the Information Works team into iamproperty and are looking forward to talking more to our Partner Agents about how they can benefit from this exciting new offering.”  

Nigel Ross added: “This acquisition marks the next phase of growth and innovation for Information Works, building on our established success. iamproperty is the perfect partner to take this forward, as one of the fastest and most innovative property technology and service providers in the UK. After 13 years leading the business, I am taking the opportunity to retire and am pleased to be handing over to our experienced and well-established leadership and operational team. I’d like to thank the team and our clients for their continued support and loyalty, and wish them all the best for the future.” 

Integrated legal advice

Ben Ridgway, Co-Founder of iamproperty, said: “Thanks to those who advised on the transaction including Muckle LLP. We have worked with the team for many years and they have really integrated themselves into our business, going the extra mile to make us feel very supported.”

Legal advice was led by Anthony Evans, head of corporate, with support from Hayden Richards and Ben Evans. Anthony said: “"It was great to help the iamproperty team on their acquisition of Information Works, it's first following the recent investment from Perwyn.  The growth of the iamproperty group over the last few years has been truly remarkable, which has been achieved both organically and by strategic acquisition; this is a great credit to Ben, Jamie, Eoghan and all of the iamproperty team.  It has been fantastic to support them on this acquisition and their growth strategy; they have really exciting times ahead, and I have no doubt they will continue to be incredibly successful."   

For more information or if you'd like to speak to our corporate team about how we could help your business, contact Anthony Evans on 0191 211 7819 or [email protected].

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