Direct Marketing Training
Direct marketing is a useful tool to market your goods or services; it allows you to target certain user groups without wasting time and money on mass marketing. However, understanding the nuances of direct marketing law can be difficult, and your business could end up in hot water as a result.
That’s why we’ve created Direct Marketing On-Demand, an online training course that gives you everything you need to know about direct marketing legislation. We’ve analysed the law so you don’t have to, using the latest ICO guidance, UK data protection legislation and Privacy and Electronic Communication Regulations (PECR).
Register your interest using the form below and be the first to find out when the course is live.
Who is the course for?
Anyone who wants to improve their legal knowledge to undertake direct marketing. We have tailored the content to suit you, whether you’re a marketer, data processor or business owner.
What’s included?
You can choose from four modules:
- An introduction to direct marketing
- Business-to-business marketing
- Direct marketing in the public sector
- Collecting data for targeting
Each module is packed with tips, tricks and practical advice so you can be confident in your direct marketing.
If you want to take more than one module, our course bundles are a great option.
- Bundle 1 – public sector (marketing focus)
- Bundle 2 – public sector (general)
- Bundle 3 – private sector
What are the key features?
- Expert guidance from two of our data protection specialists
- On-the-go learning from anywhere at any time
- Bite-sized lessons that simplify complex legal concepts
Our specialist team can help you succeed
We're based in Newcastle upon Tyne, but our people live across the North East and Cumbria, helping clients nationwide. Get in touch today and see how we make a difference.
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