Sport is a remarkable thing. It brings people from different backgrounds, cultures and geographical locations together to compete with and against each other. Such is its popularity that sport is no longer just seen as the preserve of an elite few or as a hobby or pastime. Sports teams, events and personalities have become brands or even commodities in their own right.
As methods for realising brand value become more and more sophisticated, the need for a strong and experienced commercial advisory team increases.
Here's how we can help
Our team has expertise in the following key areas:
- brand and intellectual property protection and exploitation;
- image rights;
- endorsements and licensing;
- sponsorship, advertising and media rights;
- commercial contracts;
- franchising; and
- new media.