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The Credit Punch Breakfast Briefing
Time Central
32 Gallowgate
Newcastle upon Tyne
Tyne and Wear
NE1 4BF
United Kingdom
Fighting back with 'brand influence'
A breakfast briefing to discuss how 'brand influence' affects decision making.
Overview
In today's tough economic climate there's no better time to leverage your brand to stand out from competitors and influence customers. This seminar will help you to address questions such as:
- How do we gain customer insight to shape our business better?
- How will legislation affect the way we market and protect our business?
- How can our brand influence drive a competitive advantage?
Our speakers will provide fresh insight into how you can research, prepare for and implement a winning strategy that delivers improved results for your business.
Agenda
8.00am Registration and breakfast
8.30am Know your customers or no tomorrow
Speaker: David Shiel - Managing Director, Explain Research.jpg)
In a recession many companies cut back on the very things that create a successful business and brand – good research and marketing. Never has the "Customer insight or no tomorrow" approach been more relevant. Explain will demonstrate how measuring stakeholder insight, staff engagement and CSR can drive a business forward and actually help it stand out and succeed.
9.00am The law of branding
Speaker: Ale
x Craig - Partner, Muckle LLP
Here, we address the importance of searching as part of brand development, the UK trademark system and its relevance, the differences between trademarks and other intellectual property rights, trademark in business and recent developments in trademark law.
9.30am Fight the credit crunch through brand influence
Speaker: Mark Simpson - Senior Partner, Somethingelse LLP
Now that credit is tight, never has it been more important to maximise your current assets. Somethinkelse will show you how businesses can develop their brand influence in order to generate an increased return on investment.
10.00 Relaunching a major retail brand
Speaker: Hugh Kerr - Commercial Director, Coloroll
See how Coloroll developed their market position to meet the demands of a challenging market place. You'll be taken through the journey and share their experiences of relaunching a major brand.
